During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
There’s one way subscription-based hardware might be a good idea: it would motivate the companies to focus on quality and repairability, because they would be the ones who have to deal with that stuff. Unless of course if the EULA of such hardware is complete shit. Which of course it will be.
It will be much cheaper for the company to replace rather than repair, then they don’t have to pay technicians
CEO : No, not that kind of forever