• curbstickle@lemmy.dbzer0.com
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    1 day ago

    Sorry but maybe I’m missing something here.

    AFAIK, mikkelson got pushed out because he plagiarized and caused all kinds of issues. The co-owners took back all shares. The sale to Sovrn was their adtech company, not Snopes.

    Richardson and Schoentrup still own Snopes.

    Sovrn Holdings does not own Snopes based on any information shared here.

    • Optional@lemmy.world
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      22 hours ago

      Okay so I sludged through all the links and comments and I think I have it now:

      • Barbara and David Mikkelson started snopes. They got divorced, she sold her half to RIchmond and Schoentrup.
      • They had met because Richmond started an ad company, their first client was Snopes.
      • After Barbara sold, David claimed they only got 40% not 50% of the shares which meant everyone spent money and time on lawyers, which everyone loves doing.
      • Around this time, Richmond sold his ad company. He sold it to Sovrn, who - if they did own Snopes it would totally suck, but they don’t. Richmond held on to Snopes.
      • In 2022, Richmond and Mikkelson finally agreed to a buyout where Mikkelson would take more of their money and then GTFO. Which he did.

      So no, Richmond (and his ‘business partner Schoentrup’ - I suppose just a financial backer? it’s not clear.) runs Snopes by hisself. No ad company involved.

      I mean, you could arguel that someone who started an ad company at all, in the first place, should be pelted with rocks and garbage, but even then he sold it before fully acquiring all of Snopes. Presumably, they were also keenly aware that running Snopes and an ad company would not be a good look.

      I think that’s it.

    • Some Universal Friend(s)@lemmy.blahaj.zoneOP
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      1 day ago

      Kindly; not trying to debate:
      Why did Snopes stop posting disclosures (formerly a yearly process), right after the current owners gained control?
      If the current owners of Snopes make their money from digital advertising businesses, why would they not leverage the synergy between Snopes and programmatic advertisement to generate further revenue?

      • curbstickle@lemmy.dbzer0.com
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        1 day ago

        Why did Snopes stop posting disclosures (formerly a yearly process), right after the current owners gained control?

        This doesnt prove anything about ownership that you are alleging, which does not match any documentation out there.

        So while I agree they should be continuing, its completely unrelated to your unfounded claims regarding Sovrn.

        If the current owners of Snopes make their money from digital advertising businesses, why would they not leverage the synergy between Snopes and programmatic advertisement to generate further revenue?

        Again, irrelevant to the claim you’re making, which is demonstrably false.

        Its absolutely appropriate to criticise snopes. It is entirely inappropriate to spread misinformation about the current ownership though.

        Sovrn does not own Snopes Media Group. There are only two owners of Snopes Media Group, Schoentrup and Richmond.

        • teft@lemmy.world
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          1 day ago

          Richardson and Schoentrup

          Aren’t these two the investors he’s talking about? The original owners were a husband and wife team. The wife sold her shares to these two jamokes and then these two maneuvered to get the other 50%. I’m not sure where you think he is spreading misinformation.

          • curbstickle@lemmy.dbzer0.com
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            1 day ago

            No, they are implying it was sold to Sovrn here.

            TV Tropes, Snopes, and Salon are the companies they run, Proper Media was sold to Sovrn (for the record, in 2021, not 2022).

            Thats… Not “investors” as implied here, which would be a venture capitalist firm or even independent ones.

            Which these two are not.

            Edit: corrected my language.

            • teft@lemmy.world
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              1 day ago

              Nothing that op wrote says what you’re saying. He put a link to sovrn because these two had an ad company that they sold to sovrn. Nothing in the articles he linked says sovrn is running snopes nor did OP imply that.

              • curbstickle@lemmy.dbzer0.com
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                1 day ago

                Their response to me would disagree, or they would have commented as much on my statement regarding Sovrn.

                I’d also be real hard pressed to call them “investors”. At that point anyone who has ever operated any business, has a 401k, has bought stocks, etc, is an “investor”.

                What’s implied here is clearly the vulture capitalist firms. Best case scenario, they used bad wording.

                But the complete lack of response to anything regarding the statements about Sovrn, and instead posting unrelated and irrelevant information about Snopes disclosure page updates kind of points to that not being the case.

                This post is misinformation.

                Edit: I’d also recommend reading their reply to me.

                Its basically “well why wouldn’t they do this thing I’m claiming but have no proof of?”

                Thats not a “you should know”, thats a “Ive got a conspiracy theory”.

                I’d also note that yes, someone who ran an ad company will absolutely be the right person to run something freely accessible to the public and supported by ads.

                Its the internet. Most free websites are supported by ads.

                Please feel free to point me to any verifiable source that supports any of the claims made in the post or single subsequent reply.