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Both. Definitely both. Every person has a unique capacity for resistance, so however you’re able is good and important. Talking about it, protesting, boycotting (even in tiny amounts) is something! Being nice to yourself and others in non-consumerist ways is also resistance; like hand-write a note instead of buying a card; your loved one will still appreciate it.
The point is to be a dandelion - they try to pave over us, and we pop back up through the cracks, even in our own little unassuming ways. We may be ants to them but insects outnumber vertebrate life forms by orders of magnitude.
Lots of metaphors as I get sidetracked but case in point: if you can do it, do it!
ETA: Decentralized forms of resistance may be our best bet. Big coordinated efforts are good. Making them play whack-a-mole is also good. If they don’t know where to look next even better.
As someone who didn’t vote for the Cheeto Nazi, thank you for the nuance.
That said, comment OP and anyone reading this - please boycott and sanction the US! Starving the billionaire leeches and smacking government into pretending they have an iota of decorum or sense is necessary, and any outside influence on that is helpful.