

That’s pretty funny. Unfortunately for them, I and probably almost everyone else don’t really care about their brand identity, so I’ll keep calling it all velcro. I’ll also keep call all tissues Kleenex, and all adhesive bandages Band-Aids, and all the others that have become synonymous with their product. That’s what they get for being too successful, I guess.
Whose happiness are we talking about? Surely if one person’s happiness conflicts with someone or something that already exists, they can’t both have happiness and harmlessness. (Also, what are you considering harm? Just harm to people? What about animals? Plants? The planet as a whole?)
Modern human life is inherently very harmful to a wide range of things.