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Cake day: July 7th, 2023

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  • Latines now make up 20% of the U.S. population, making them the largest minority group. Among the under-18 demographic, that number climbs to nearly 30%. If current population trends hold, Latines are poised to become the largest ethnic group in the country within about 25 years—that’s just three presidential terms away.

    While Latines are a minority ethnicity, they are the largest one and the second-fastest growing, trailing only Asians. Asians, despite having one of the lowest birth rates, experience the highest proportional rate of immigration. Notably, Trump gained 12% of the Asian vote in the most recent election, a trend across these growing demographics that, if sustained, could spell significant gains for Republicans in the future.

    However, let’s not overlook the broader electoral picture. Black, Asian, and Latine men and women combined make up about 29% of the voting public in presidential elections, while white women alone account for a staggering 37-38%. For context, Latino men represent just 5-6% of voters. White women are, by far, the largest voting demographic.

    Interestingly, Trump increased his share of all women by 7% compared to when he ran against Biden and has increased his support from women each time he’s ran. The devastating thing, I think, is that Trump won 13% more of the 18-29-year-olds, 5% more of 30-44-year-olds, and continues to capture “Boomer Lite,” aka Gen X, a majority of whom he has won each time he’s ran, but he increased his share by 9% this time.

    Edit: corrected an earlier data error.