Okay, if that’s the case then that is a perfectly reasonable implementation.

I could be convinced that the search engine itself isn’t profiling me.

But if by virtue of loading the ad, the advertiser gains my IP address, MAC address, and a fingerprint based on things like my installed fonts, then that’s not really privacy in any meaningful sense.

Wait… how does that work?

If our searches fund trees, then our searches have to be making them money… and I’m not aware of many advertisers that respect privacy.

Okay, but realistically, how can we prevent this from happening in the future?

We’ve already, according to the article, dodged one bullet; but there’s no reason to expect that it’ll be the only one.

Also, due to the nature of the Fediverse being open source, there’s no way to prevent Facebook or other corporate monstrosities from building their own hooks.

I think we need to be prepared to preemptively defederate from the likes of Google, Reddit, Facebook or whatever. Not just this instance, but the greater Fediverse should have a United policy to reject association with those who would consume us and spit us out.