The plugin was an open source, but commercial product. It was forked and its store page was taken over by wordpress.org which unilaterally controls this store. Plugin updates were redirected to the fork, so essentially all users (bar the ones on wp engine, ironically) were stolen. Also, many sites were broken overnight by this move.
It’s a jarring situation, and frankly, I think it goes beyond the CEO being an asshat (he surely is). But I think this whole story shows signs of a mental illness.
Because they don’t have all the things they claim to claim to have, or it’s with significant caveats. These things are publicised to fuel the hype which attracts investor money. Pretty much the only way they can generate money, since running the business is unsustainable and the next gen hardware did not magically solve this problem.