I feel like this headline and article are missing the mark. This is clearly aping off of TikTok Live’s Gifts system, which works in basically the exact same way. It’s crazy to me that the article doesn’t mention them at all.
Just like YouTube started supercharging Shorts after TikTok took off, they’re chasing that same train again.
I actually really like the developer’s rationale for why they use an anime character as the mascot.
The whole blog post is worth reading, but the TL;DR is this: