That’s a good approach. But people aren’t tech savvy enough to install NewPipe in order to avoid ads. Paying for YT premium is the most user friendly way to avoid ads and support creators.

Could be one of the many reasons such as ensuring their favorite creators get paid for their views and end users not being tech savvy enough to know about ad blockers and NewPipe.

I’ve donated in the past to elementaryOS, other Linux projects and separately to Wikipedia.

I’ve tried contributing code, but it’s miniscule. I wish I could give more time.

If the advertisers start paying less, then Google will just increase the number of ads shown to the user. And playing content on more tabs won’t even matter to them.

The issue is that they are a monopoly so they control and they can do whatever they want. The alternative is federated video services but those aren’t matured yet.