I think it would thrive under a non-profit like the Linux foundation. It doesn’t need to make money. It’s a critical piece of our tech infrastructure, just like Linux, openssl and other open source projects. Having it in the hands of an ad company whose interests are against the open internet and open standards is not okay.
In the US, the purpose of incarceration is cheap slave labor, which is why oligarchs like it this way. Can’t have that if inmates have rights and are allowed to have non-slave jobs.