“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.
However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.
I can’t gate-keep “marketing” but buyer beware on this one.
Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?
deleted by creator
If you ran it through MS Word or Grammarly you would see it needs some help.
deleted by creator
Those sound like pretty convincing marketing bona-fides to me!
I’m not sure if this comment is sardonic or sarcastic or genuine in tone so I can’t respond.
Genuinely sardonic.
Toward my comment or the article?
Grue was making a joke about marketing people never saying anything meaningful and just slamming you with buzzwords and shit lol