Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
Hold up…
There is counterfeit cheese?
And olive oil and cigarettes and… Anything else really.
EU has lots of protected origin products.
Wait till you find out about fake eggs (etc) in china
Have you not tried Velveeta?
also known as American cheese …
You know, just FYI: Vermont white cheddar is “American cheese.” It’s not just Kraft singles.
Thank China for that.
Cheese that is cheaper and just as tasty as the original? Thank you china!
With a few sparkles of deplorable work conditions on top, delicious!
Don’t forget the melamine.
Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.
Also for the Gruyère cheese it was recently announced the US will ignore Switzerland’s claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that’s illegal in the US.
It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland… Well, luckily only in connection with technology, but yea REAL Apples…
It’s not Parmigiana-Reggiano if it doesn’t come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.
It’s Italian. Parma and Reggio are two Italian cities.
That doesn’t sound right. Are you sure it’s not just all Italian France?
I am Italian and am pretty sure.
https://www.parmigianoreggiano.com/
Even though somehow more people agree with you than with me, proving the point that it’s important to defend the trademark.
How would we know you are really Italian without scanning your microchip?
You’re not crazy, I was just fucking around. People aren’t agreeing with me, they recognize I’m joking, and they are probably downvoting you because you responded as though I was being serious.
There’s an old reference that Champagne isn’t Champagne unless it comes from the Champagne region of France. Otherwise it’s sparkling wine. It’s become a meme (although the joke predates the popular use of the term “meme”) to say X isn’t X unless yadda yadda sparkling Y. I left the bit about it being from France because I thought it would be funny to be confidently incorrect about that, like all of Europe is French.
I really didn’t know how much Italian cheese is known abroad. Usually the French specialties are more famous.