• Steve Jobs faked full signal strength and swapped devices during the first iPhone demo due to fragile prototypes and bug-riddled software.

• Engineers got drunk during the presentation to calm their nerves.

• Despite the challenges, Jobs successfully completed the 90-minute demonstration without any noticeable issues.

  • Rakonat@lemmy.world
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    1 year ago

    Find a demo that Apple/Jobs didn’t fake. He was infamous for this shit.

    • kromem@lemmy.world
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      1 year ago

      Most top level shit is.

      While it’s a mistake to fake what you can’t build (I have cautionary tales about folks that did that), faking what you can and will build in order to build momentum to launch is not as uncommon as people might think.

      • aceshigh@lemmy.world
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        1 year ago

        Reminds me of Elizabeth Holmes. She really really believed it would be built. She just needed more time and money. Sometimes it’s a challenge to accept a failure, and move on.

  • jabjoe@feddit.uk
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    1 year ago

    “Demo magic”, it’s everywhere. Always has been, always will be.

    • Something_Complex@lemmy.world
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      1 year ago

      That was on him for going out the script. He could have made a cult like Apple.

      Instead he did whatever the hell this is

        • kameecoding@lemmy.world
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          1 year ago

          i think Tesla’s and Elons cult is gonna be much different, he has succesfully alienated most of the so called “woke liberal” crowd with his fascists free speech absolutist sex offender shit, and then right wingers wont purchase his shit because they deny climate change and want their gas guzzlers, so he is stuck with the niche, crypto fun tech bros to worship him and his shitty “cars”

          And he elegantly timef his shit to alienate his main purchase demographics to be at the time when the big automakers start coming out with their own offerings

          Tesla will be a charging provider at best in a decade if they survive all the class action lawsuits over his fake claims that is

      • Ann Archy@lemmy.world
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        1 year ago

        That is the one single example when a product was unveiled on stage and the presenter perfectly expressed my feelings on it.

    • EtherWhack@lemmy.world
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      1 year ago

      Same with using a custom, presentation-only UI.

      They wanted to show what it could do in a perfect setting, so they would have connected it to a remote system in the back. You never trust tech to work flawlessly for a presentation as the risk is too high.

  • ???@lemmy.world
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    1 year ago

    And then when you have issues with this kind of stuff when your own managers do it, they’ll just turn to you and say, “you don’t understand how business works”

    You’re right, yes, business is a field made for liars.

    • wewbull@feddit.uk
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      1 year ago

      Had this on Friday.

      • Boss: Have we hit the milestone?
      • Me: No, our performance is low and we don’t know why? We need to analyse it.
      • Boss: …but we’ve done what we said we’d do. We shouldn’t beat ourselves up over some metric. I think we’ve should say we’ve made it.

      Net result is that we’ve pushed a major problem into the next phase without giving ourselves more time to do anything about it. …and people wonder why projects are “late” at the last moment.

  • samus7070@programming.dev
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    1 year ago

    People laughed their assess off at Bill Gates’s epic failed demo of usb on windows 95. Live on stage he plugged in a peripheral and the machine blue screened. No way in hell would Jobs have taken that risk.

  • aeronmelon@lemm.ee
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    1 year ago

    Calling the stage units prototypes is being nice. The reality was that at that point the iPhone had barely gotten to a proof of concept stage. Months before this event, the developers were still using a giant desktop tower to simulate the phone’s hardware.

    That the photos of the phone were real and not concept art, that the stage units weren’t just unusable rubber dummies was a magic trick itself.

    When the developers revealed years later that the iPhone presentation (just the presentation, not even the actual launch) was a make or break moment for the company, they absolutely were not kidding.

    And then they went from “should not even be working” test units to fully functional production units in six months!

    Whatever your opinion of Jobs or Apple, credit where credit is due.

    • Mereo@lemmy.ca
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      1 year ago

      This is marketing. Showing the phone as a working product ready to be shipped is a tactic to scare off the competition, demonstrate that you have the upper hand, and entice customers to buy it.

      That is marketing in our capitalist system. I’m not saying it’s right, just that it’s a fact.

  • Nacktmull@lemm.ee
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    1 year ago

    Not saying all these necessarily apply to Steve jobs but I really hate how capitalism gratifies liars, fakers, cheaters, egomaniacs, narcissists, psychopaths and selfish exploiters in general.

  • serial_crusher@lemmy.basedcount.com
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    1 year ago

    Every tech demo ever is fake, with the possible exception of the original Cybertruck demo, but I suspect even that one just wasn’t faked very well.

    • Flying Squid@lemmy.world
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      1 year ago

      His gift was the gift of gab, and he was an asshole, but I will give him credit for co-founding Apple and for the NeXT and Pixar.

      I think the NeXT was the most enjoyable desktop computing experience I’ve had in my life.

    • sunbeam60@lemmy.one
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      1 year ago

      In my career, I’ve learnt the hard way that every crowning achievement starts with a bullshitter being cursed by a bunch of engineers - the very same engineers who years later laud the bullshitter as the person with the tenacity to drive them to achieve greatness.

  • Dra@lemmy.zip
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    1 year ago

    This is how all demos used to be. If the author/publisher of the ai prompt wasnt born less than 20 years ago they would know this

    • whofearsthenight@lemm.ee
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      1 year ago

      I have a hard time even figuring out what the issue here is? it’d be one thing if the first iPhone shipped and was riddled with bugs and promised/demoed features weren’t there, but that wasn’t the case. Launched more or less rock solid, and iPhoneOS 1.0 (as it was called then) was far from the buggiest wide release.

  • binboupan@lemm.ee
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    1 year ago

    I think it is normal since the software wasnt ready for production yet; at work we also have forks and forks of forks just to demo new features for people. At the end he did deliver a working product unlike many game devs these days.